USMAART Ltd was founded in 2015 by Sadiq Mohammed who is also the Managing Director. USMAART was initially set up focusing on business consultancy, recruitment, solutions and investment and soon after expanded it’s operations to include Capital and Property. Since 2015 USMAART has been a key partner for clients such as Missguided, Studio Retail, Music Magpie and Comparison Technology Ltd to deliver customer management and retention services in South Africa. USMAART has also invested in new tech start-ups such as Purplebricks, Parcelly, BorrowmyDoggy, Detected and many others.



Sadiq began his career working in corporate finance sector with HSBC and Lloyds TSB where he spent the first six years of his career developing and perfecting his passion. He was quick to recognise there was an opportunity in Business process Outsourcing and it’s growth. Sadiq subsequently joined Experian when they launched Experian Business Support Services which later turned into Reality. 

Following this Sadiq joined Ventura for a number of years where he was instrumental in helping launch the customer service operations for Woolwich Open Plan, Thames Water and Littlewoods. 

In 2001 Sadiq joined Vertex as the Sales & Marketing Director for the Private Sector and was influencial in creating a strategic proposition enabling brands such as LTSB & Tesco to launch new Telecoms and Energy products to their customers.  In addition, Sadiq was able to secure clients such as eSure, BUPA and bmibaby to be located across UK and India. In 2007 Vertex was sold to private equity, however Sadiq remained in his role until 2010 delivering to clients such as Selfridges and William Hill.

In 2010 Sadiq took an equity stake and joined The Listening Company (TLC) and secured Three Mobile, Vodafone and Shop Direct Group as clients.  After TLC was sold to Serco, Sadiq was the lead Sales Director for identifying and winning contracts with Shop Direct, Freemans Grattan Holdings, Brighthouse, Selfridges, Fortnum & Mason and Ideal Shopping.