ABOUT US

ABOUT THE FOUNDER

Sadiq began his career working in corporate finance sector with HSBC in 1992 and Lloyds TSB in 1995 where he spent the first six years of his career developing and perfecting his passion. He was quick to recognise there was an opportunity in Business Process Outsourcing and its growth. In 1997 Sadiq subsequently joined Experian when they launched Experian Business Support Services which later turned into Reality. 

Following this Sadiq joined Ventura for several years where he was instrumental in helping launch the customer service operations for Woolwich Open Plan, Thames Water and Littlewoods. 

In 2001 Sadiq joined Vertex as the Sales & Marketing Director for the Private Sector and was influential in creating a strategic proposition enabling brands such as LTSB & Tesco to launch new Telecoms and Energy products to their customers.  In addition, Sadiq was able to secure clients such as eSure, BUPA and bmibaby to be located across UK and India. In 2007 Vertex was sold to private equity, however Sadiq remained in his role until 2010 delivering to clients such as Selfridges and William Hill.

In 2010 Sadiq took an equity stake in The Listening Company (TLC) and secured Three Mobile, Vodafone and Shop Direct Group as clients.  After TLC was sold to Serco in 2011, Sadiq was the lead Sales Director for identifying and winning contracts with Shop Direct, Freemans Grattan Holdings, Brighthouse, Selfridges, Fortnum & Mason and Ideal Shopping.